Tagged with culture

Six Memos for the Next Millennium (Lezioni americane)

txt: Six Memos for the Next Millennium (Vintage Books edition) Commentary on Lightness

Italo Calvino’s Six Memos for the Next Millennium contains five memos, or personal testaments. The sixth was never written on paper. Each memo on lightness, quickness, exactitude, visibility, and multiplicity acts as a guideline for life and creativity. Six Memos for the Next Millennium is a book one should all read to endure a more satisfying life of clarity and simplicity.
Although Calvino’s book was primarily written in regards to literature, his book can also relate to the fields of art and design. As in writing, design and typography should be light, clear, and simple while still maintaining a visually appealing and comprehensive story. Essentially, a designer and typographer convey to their audience “a story” that must be visually read and understood. Typography, design and writing portray messages, personalities, and hidden meanings for their audience in different ways but also much in the same vein.

link: Italo Calvino – Six Memos for the Next Millennium – Harvard University Press

book: Six Memos for the Next Millennium/the Charles Eliot Norton Lectures 1985-86 (Vintage International) – amazon.com

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The Future of Publishing

txt: PenguinGroup – The Future of Publishing on youtube.com

This video was prepared by the UK branch of Dorling Kindersley Books and produced by Khaki Films. Originally meant solely for a DK sales conference, the video was such a hit internally that it is now being shared externally. We hope you enjoy it (and make sure you watch it up to at least the halfway point, there’s a surprise!).

Read an interview with the creator of the video on the Penguin Blog: The clip was inspired by a video created by an Argentinian agency, Savaglio/TBWA entitled Truth

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The Power of Cultural Diversity

txt: (pdf file) 2010, International Year for the Rapprochement of Cultures launched at UNESCO

The main goal of the Year will be to demonstrate the benefits of cultural diversity by acknowledging the importance of the constant transfers and exchanges between cultures and the ties forged between them since the dawn of humanity. As cultures encompass not only the arts and humanities, but also lifestyles, different ways of living together, value systems, traditions and beliefs, the protection and promotion of their rich diversity invites us to rise to new challenges at the local, national, regional and international levels. This will involve integrating the principles of dialogue and mutual knowledge in all policies, particularly education, science, culture and communication policies, in the hope of correcting flawed cultural representations, values and stereotypes.

video: Creative societies/creative cities: Berlin, Germany by Sasha Shagi on vimeo.com

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We all need to tap into a collective sense of social fabric

ok. From a Venetian point of view this kind of ideas inspire a sarcastic smile. But: what we need now is this: different perspectives on reality / [it] ok. Da un punto di vista veneto queste idee ispirano un certo sorriso sarcastico. Però. Quello che serve ora è questo: sguardi diversi della realtà.

txt: Jane McGonigal at TED: Gaming can make a better world

“Reality is broken,” says IFTF’s Jane McGonigal. “And we all need to tap into a collective sense of urgent optimism—as well as the ability and capacity to act now—to make the future.”

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The Internet of things

video+txt: IBMSocialMedia on youtube.com

When we talk about a smarter planet, you can say that it has two dimensions. One is to be more efficient, be less destructive, to connect different aspects of life which do affect each other in more conscience and deliberate and intelligent ways. But the other is also to generate fundamentally new insights, new activity, new forms of social relations. So you could look at the planet as an information, creation and transmission system, and the universe was hearing its information but we werent. But increasingly now we can, early days, baby steps days, but we can actually begin to hear the planet talking to us.

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