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Sep 28 2010
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We, the social customers. Windows Live + WordPress.com

txt: WordPress.com and Windows Live partnering together and providing an upgrade for 30 million Windows Live Spaces customers

As we looked at customers’ blogging needs and what different companies were providing, we were particularly interested in what WordPress.com is doing. They have a host of impressive capabilities – from a scalable platform and leading spam protection, to great personalization and customization. WordPress powers over 8.5% of the web, is used on over 26 million sites, and WordPress.com is seen by over 250 million people every month. Not only that, Automattic is a company filled with great people focused on improving blogging experiences. So rather than having Windows Live invest in a competing blogging service, we decided the best thing we could do for our customers was to give them a great blogging solution through WordPress.com.

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Sep 27 2010
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We, the social consumers. VideoEgg buys Six Apart: Say Media

VideoEgg buys Six Apart and changes name to Say Media.

txt: saymedia.com/about

A modern media company is rooted in the fact that we rely on our friends and influencers to point us to media that’s worth our time. Only the richest experiences win.
A modern media company connects paid and earned media via an integrated brand-marketing platform that yields meaningful and measurable returns. It’s the only accountable way to engage social consumers at scale.
A modern media company syndicates absorbing content across digital and mobile environments, lighting the way for brands and creators. The result is attention, and the reach is 330 million people a month.
SAY Media is a modern media company.

video: SAY Media Explained on vimeo.com

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Jul 23 2010
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youLife in a tubeDay

txt: lifeinaday – youtube.com

Life In A Day is a historic global experiment to create the world’s largest user-generated feature film: a documentary, shot in a single day, by you. On July 24, you have 24 hours to capture a glimpse of your life on camera. The most compelling and distinctive footage will be edited into an experimental documentary film, executive produced by Ridley Scott and directed by Kevin Macdonald.

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Feb 27 2010
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Like a customer (with rights that are respected)

txt: Big change in the tech world – Dave Winer www.scripting.com

Think about how you’re treated by airlines. By insurance companies. If you have to go to a hospital. That’s the kind of relationship you have with Apple, Google, Amazon, Facebook, Microsoft, Oracle, IBM, etc. Sooner or later there will be a massive oil spill or a massive network-wide security breach. Expect these companies to be every bit as bad as the ones in other industries. Probably worse because they’ve come so far without much oversight or scrutiny. Recently Google was given permission to trade energy. Who are these companies? We have no idea.

If you want to know what you can do, great — there are things you can do. Buy your own services and put your content in places where you are treated like a customer with rights that are respected. That’s still possible. In many industries it’s no longer possible, but you can get that kind of service on the Internet now, but you have to pay for it.

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Feb 12 2010
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We become our media

txt: Why Brands are Becoming Media – mashable.com

There’s a saying in theater: A big part of acting is reacting. This is especially true when we consider how many individuals, brands, and organizations engage on the web today. Instead of seeking inspiration and direction from those around us however, we simply react to activity, which may or may not benefit us in the long run.

The democratization of publishing and the equalization of influence allows us to create and connect with a wider reach. Everything starts with a mission, and is fortified by the content we create.

Among the most valuable resources we procure through dedicated publishing is good will, social capital, and influence. It comes at a price however: The cost of production, distribution, and support. In the end, you get out what you put in. The investment represents time, money, creativity, and passion.

Thus, we not only become our media — through production and engagement, we can become influential.

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